These are the 2 of the case studies that is closer to my direction.
Case study : Nandos #KacauMakan
Digital interactive billboard by Nandos, Malaysia. Audiences can participate and interact with the screen by hashtag #KacauMakan in social media. It looks interesting because user can interact and communicate with the people shown in the screen. Especially , it is real people in a video form but not animation or trigger visual. In addition, it triggers different result but not a fix result. It attracts a lot of participations and create crowd. From the video, it shows that many to one interaction and , but it likely more to one to one interaction.
Strength :
1. Simple interaction by just hashtag on social media
2. Create crowd in the center and brand exposure in social media.
Weakness (i guess):
1. The response by user or the screen might get delay depends on the wifi connection.
2. The response by many user at a time might get delay or jam in the system.
Case study : Nandos #KacauMakan
This is Levi interactive standalone billboard that installed at station. Users have to hashtag #makeoutmark via twitter or instagram. I love their campaign objective and the copywriting question " what moves you? " The objective of this campaign is to encourage people to be yourself, what moves you in another word , "what makes you , you" . People shares their experience and be confident and expressive of who them are. It creates positivism.
Strength :
It encourage people to be more expressive and confident of being themself.
Weak :
Somebody might share negative content.
