Statement Of Intent

TOPIC: Social media campaign

KEY IDEAS

The key idea of this project is to create a hashtag campaign where people is invited to hashtag and share or exhibit their content live into a social platform which is a digital exhibition gallery.

ABOUT

This project focuses on inspiration. It encourages people to be inspired and inspire other. Everyone has his or her unique thoughts and way of thinking which can be inspirational. Therefore, this project is about inviting people to share their thoughts through social media like Instagram with the #NameOfTheProject to exhibit it in digital exhibition gallery like website. This project also given a specific line, which is

“When life gets stress, look for solution”.

The look for solution is open and to fill up by user who participate the campaign. User can be as creative as they can and positive in order to motivate and help other to distress. In addition, is also creating a new platform for people to seek inspiration specifically for a solution.

ISSUES

1.    How people find inspiration

The grow of social media creates a lot of social trend. It is very convenience and fast to share content online. Websites like Tumblr, Weheartit, and Pinterest are the photo inspiring websites more on artistic and designers work. The images that share in the websites are mostly about design, quote image and others. People will re-blog the picture and share it in their blog to inspire other. Sometimes, inspiration can be found by reading quotes. Nowadays, sharing quote image has become a pop culture with the help of social media and camera app. Therefore, is benefit to use social media to create a campaign that share images with user generate content.  

2.    Stress

  The need for inspiring quotes spirit us up from the fact that our live surrounds with so many negatives that can cause bad impact to us. There was a news in George Town last year, where a 20 years old college student suffered from stress and commit suicide. Written in The Star online news,

“ GEORGE TOWN: A 20-year-old college student, believed to be suffering from stress after having to re-sit six exam papers, fell to her death from the 10th floor of a flat in Tanjung Bungah here” (Yeoh,2013).

                       

“According to Taylor and Stansfeld (1984 as cited in Comer, 2004), adolescents react to events in their life more sensitively and hastily. Therefore, in times of stress they do not know how to act wisely and are more likely to view suicide as the only solution to their problems. “ (Cai-Lian, T.,et al,2011)

Based on the issue, everyone try to obtain an escape or some means to help them better handle with the stresses. Therefore, this project targeted on the subject matter about stress. When life gives stress, what will you do to distress? Through this project, encourage people to share positivity and ways to distress.

INSPIRATION

“ Before I die campaign ”

There is a blackboard with written ‘Before I die_____’ I saw last time in Penang Syok guesthouse where people wrote down their thoughts on the board about what they will do before they die. I found it is pretty interesting to read what other people thinking. Somehow is creative. It inspires me to do something that relate to user generate content. 

“ #100happydays campaign ”

This campaign encourages and also challenges people to be happy in a row of 100 days. User has to register their name and chose a platform to hashtag the pictures and user has to take 100 pictures of their 100 happy days in a row in social media and then they will be rewarded with a book that recorded all the moments they shared after challenge finish. It is interesting and fun campaign to collect user data .

HOW IS IT A MULTIMEDIA DESIGN THING

The Idea proposes to use dynamic content to call the hashtag data from social media like Instagram into a website that require a server. The interactive experience is where people able to view their content online once they shared. The project is related to dynamic content, social media, website and digital exhibit gallery which is part of multimedia design study.

RESEARCH QUESTIONS

There are a few aspects of the research questions:

1.    Is it feasible to create dynamic content and link hashtag data from Instagram?

2.    What make people share and participate the campaign?

3.    How is the final digital exhibit look like?

GENRE

-       Communicative

-        Networked publics

-       Education

-       Art & Entertainment

FORM

-       Website

-       Digital exhibit gallery

AUDIO

      -  There is no audio need to be use in this project now.  

DETAILS

Hardware / Software  :  HTML5 , PHP , API and to be discovered

Time to consume: 3 to 5 minutes

Number of participants : Open to all

TARGET AUDIENCE

1.    Who are them

Target Audince : Young adult

Age : 18 - 25

Occupation : Student and Working adult

Interests :    to seek inspiration

Lifestyles :   Sociable 

Behaviours :  like to share online , active in social network

2.    How are they going to experience / participate it

User has to take picture or video with the caption “ When life gets stress, fill in the blank” and #Distressted, then user could find the content in our website.

How it relates to existing skills and knowledge that you have...


The existing knowledge that I have and relate to this project is I able to create website. As for the skills I have is that I can create different style of website with HTML5 to responsive, parallax or with interactive video. In addition, I have basic fundamental of understanding what is dynamic content and did the prototype in previous project.

How it addresses new skills and learning that you will do...

In this project, I will further research and experiment on the dynamic content where to call the content with hashtag from Instagram API. Besides technical, I have to learn more about website interface and the emotion that my project would like to portrays to audience. I have to study about the digital exhibit. How is the design would fit with my project insight.

How it relates to the Degree essay you are doing...

For my Degree essay, I am focusing on the study of Lev Manovich ‘s book "New Media from Borges to HTML" (2001), Manovich explains the eight definitions of "new media” and one of it is New Media as Digital Data Controlled by Software” where it related to this project about database.

References

Cai-Lian, T., Teck-Heang, L., Wai-Mun, H. and Li-Chuin, C. (2011). Perception of Suicidal Attempts among College Students in Malaysia. 1st ed. [ebook] Malaysia, p.31. Available at: http://www.researchgate.net/publication/228486044_Perception_of_Suicidal_Attempts_among_College_Students_in_Malaysia/file/e0b49523155006f6dc.pdf [Accessed 12 Jun. 2014].

Yeoh, W. (2013). College student falls to her death - Nation | The Star Online. [online] Thestar.com.my. Available at: http://www.thestar.com.my/News/Nation/2013/08/29/College-student-falls-to-her-death-Girl-believed-to-be-suffering-from-exam-stress/ [Accessed 12 Jun. 2014].

54321 Poster

Today we have to present our poster on our chosen topic and idea. 

After the first consultation with my lecturer, I found myself have more interest to do on something about social media campaign with the use of hashtag. Therefore, I go on and do research more about it to present in my poster.

From my poster, 

I get my inspirations from reading quotes on inspire images that shared online in Tumblr and also Pinterest. Then, there is a quote that stop me from scrolling down the page. The quote said " When it rains, look for rainbows" , "When it's dark , look for stars" . This inspire me to do something 

"When it something happen , look for solution ". Where it requires people to share their way of solution to inspire and help other. So i come  out with #LookForSolution. 

The project keywords are to encourage people inspire each other , everyone can be inspirational , share thoughts and solution to other. 

Basically , i want to create a  hashtag campaign where people is invited to hashtag and share or exhibit their content live into a social platform which is a digital exhibition gallery. I want to form a inspirational gallery with all the content i collected from people who participated. 

Project that similar are the #100happydays , #shareMYcokelah and also #Silverstone50. 

As for the heores, I look into way and tutorial to get data from # instagram and also inspiring image websites. One of the major issue about this project is the technical problem on the dynamic content. Based on my knowledge and understanding of dynamic content is fundamental and basic. I have to hard research and self learn on this system part where to get the data from instagram to show in my created platform 

After presentation, I consulted with my lecturer again. 

The feedbacks were my topic lookForSolution , is too wide.

It does not has any subject matter and data visualisation that i want to form.

What pattern do i want to get from the data i collected. 

And she inform me to think for the worst scenario that might happen to my case.

I agreed with the feedbacks that i have to find an issue to talk about. For now is too wide 

and the data might confusing.

What is the issue culture ? What make me want to do this ? What problem i want to encounter ? 

Moodboard inspiration

TaskWork:Prepare & propose 3 project ideas/topics.-3 similar things to what you are thinking about -2 sources of inspiration -1 ‘heroes’ who you associate with the work you are doing

Inspiration. 

Everyone has their own way of finding inspiration. For me, i seek them in images website 

(etc: tumblr,wehearit). Especially inspire quote. Before answering the task,  i create a few moodboards with images that I found interesting and make my mind work a little to think about the idea.

Inspiration Moodboard set 1 

Based on these images, words that float in my mind are
" Teen / YOLO / society / influence / excuse / negative "
The term YOLO (you only live once) is trending and become popular among the youth culture.
But, what is meant when they say YOLO ?
The meaning of YOLO is one should enjoy life  which similar to Carpe Diem philosophy ‘Live every day as if it were your last’. It encourages people to enjoy and appreciate life while we still can
but most of them misinterpret the word YOLO as an excuse to do something negative.
For an example : let's party and smoke all night, because YOLO .

The issue here is about What YOLO mean to you ? good or bad ?
What is the impact of this term influence the society/you.
Create a platform to portray and encourage people use yolo in positive way

Inspiration Moodboard set 2

The quote "when it rains look for rainbows , when it dark look for stars" , this inspire me 

when something happen , we can always look for something as solution. 

What if I create a platform where people can share their thoughts and help each other to solve problem in more specific topic. something like People inspire people. Everyone can be inspirational and the platform is like a digital exhibition of everyone thoughts. 

Is different with some other inspiration search engine website like Pinterest or tumblr because is too wide. There a campaign called Before I die board i saw last time in Penang syok guesthouse where people share their thoughts what they will do before they die and write onto the board. Is pretty interesting to read what other people thinking. Somehow is creative. And other example the campaign that going on now #100happydays where people take 100 pictures of their 100 happy days in a row in social media and they will be rewarded with a book that recorded all the moments they shared.

The key words from this :

inspiration / sharing / people / campaign / reward / thoughts / solution / 

Inspiration Moodboard set 3

Basically , think of doing interactive video website where user given hint to find the truth about something in the house. 

Inspiration Moodboard color set 4

Graphic and color moodboard.

Plan 1

In this PPM module for now , we have to focus on research , study and preparation for our proposed final project. It is good that we are all finding our own talent to perform on the final show. We have to be clear on what our strength and interest for now. Is totally a free topic and is all depend on what i want to show for my degree final showcase.

In order to find my direction, i have to answer my own questions.

What do you enjoy most about design ?
- After went through all these semesters from foundation until now lvl 6, done more than 20 projects. I could say the best part of a whole process of a project from brainstorming to final outcome is when you can imagine and visualise the final outcome once the idea formed without even start execution. I enjoy visualising my work in that imaginary world. It strengthen my confident and i enjoy seeking inspiration and form idea most.

What make you become a design student ?
- to be different with other

What do you like most ?  graphic , coding , editing , documenting
- editing graphic instead of creating graphic.
- I like photography and video more than drawing and illustrate
- I like contextual study where it successfully trained my mind to be critical wherever whenever and whatever i saw.

What do you dislike most ?
- honestly, dislike drawing and documenting

What is your strength ?
- It will be better if somebody can help to evaluate my strength
- I see my weakness as my strength.
- ...

What is your weakness ?
- Unable to act quick or think fast
- Procrastinator which lead me to do thing last minute.
- Not a structurer person and i hate planning.
- technical

What you find is interesting ?
- About my interest , i enjoy reading people secrets and people thoughts. Im a big fan of Postsecret book. People will actually share their secret and to be publish as anonymous in Postsecret. It is really interesting to read what other people thinking and is creative as well. Postsecret is a platform for people to share and publish their secret to the world anonymously. It helps express and know there are people out there acting weird and think differently . One of the most remarkable secret i read was " When people upset me , I draw pictures of them on buses going to hell " Besides, campaign like "before i die _____ " boards were around the world and i Did confess my thought as well .

What is your fav project , you hv done ?
- narrative Interactive video . I like directing and shooting video. Enjoy production hours with my talent and also enjoy editing the footages.

What attract you ?
- The social trend that influence people nowadays.

What story you want to tell ?
- Inspiration


Reflection : Sharing. Besides interactive , i wish to create something that will let people to share and express their thoughts.